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About Us
We are a marketing communications and public relations firm
focused on helping science and technology companies achieve
the greatest impact with their marketing efforts.
We offer:
―collective experience honed at sizable agencies and
major scientific suppliers
―committed service, whether it be a small project or
integrated campaign
―quick response time and affordability of a compact
group without the bureaucracy and overhead
Contact
tom@riccicommunications.com
if you are looking for help with your next marketing or PR
campaign.
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The Small Exhibitor Guide to Maximizing
Your Marketing Investment at Pittcon
If you are planning to exhibit at Pittcon 2012, this white paper
will guide you through the many free marketing and PR opportunities
that are available to every exhibitor.
While most
large exhibitors have dedicated event staffs and
marketing and public relations resources, smaller or
first time exhibitors may not have the resources or may
even be unaware of the many free marketing and PR
opportunities that are available to all Pittcon
exhibitors.
This white paper presents a step-by-step guide to
maximizing your presence at Pittcon. It describes in
detail all of the free marketing and public relations
opportunities available as well as other fee-based
marketing programs that should be considered.
Download this free white paper
here
(registration not required).
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Download Here
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Boothology 101: Trade Show Boothmanship
Just in time for
Pittcon 2012, sales and management training guru, Lew Kurtzman,
provides tips for your booth staff that will help maximize your ROI
at the exposition. Lew addresses many of the most common mistakes
made in trade show booths and answers the most important questions
to help your staff:
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How to
introduce yourself to booth visitors?
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How to
start the conversation?
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How to
qualify interest?
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How to
interact with international visitors?
from Lew Kurtzman and
GRA Solutions.
Download his free newsletter
here.
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Questions that Sell
Ask Your Way to the Sale
from Lew Kurtzman and
GRA Solutions
How often do
salespeople jump right into a product presentation before asking
questions? Sales people are usually well trained in the
specifications and attributes of their respective products. But, if
the product features don't match the buyer's criteria or
preferences, they are hardly benefits.
This newsletter
discusses how to fine tune questioning skills to customize your
product presentation to address your customers needs . . . and close
the sale.
. . . from Lew Kurtzman of
GRA Solutions.
Download this newsletter
here.
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Download Here |
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Train Business Professionals - Not Peddlers
Traditional Sales
Training Doesn't Work and More
from Lew Kurtzman and
GRA Solutions
What is the best way to
train salespeople to be effective? Traditional sales training
provides outdated approaches to selling success. Assumptions are
made that certain techniques will somehow improve one's ability to
close sales. Many of these techniques worked in the past but are no
long effective and can cause delays and botched sales.
Learn the best approach
to training sales people from Lew Kurtzman of GRA Solutions.
Download this newsletter
here.
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Download Here |
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Boothology 101: Tradeshow
Boothmanship
from Lew Kurtzman and
GRA Solutions Exhibitions and trade shows are meant to provide a venue where
products and services may be showcased to a group of potential
customers. Participation in trade shows is a major investment in time and
money. So what can be done to maximize the return on the investment?
Besides booth design and product selection, attendees
are favorable to booths by the conduct and appearance of
those that are representing their respective company in
the booth. Read more about how your staff can engage
prospects in a more effective manner and increase your
sales prospects.
Download this free white paper
here.
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Download Here |
