About Us

We are a marketing communications and public relations firm focused on helping science and technology companies achieve the greatest impact with their marketing efforts.

We offer: 

―collective experience honed at sizable agencies and major scientific suppliers

―committed service, whether it be a small project or integrated campaign

―quick response time and affordability of a compact group without the bureaucracy and overhead

Contact tom@riccicommunications.com if you are looking for help with your next marketing or PR campaign.
 

How Do You Balance Sales Training with Time Out of the Field?
Ask Your Way to the Sale

from Lew Kurtzman and GRA Solutions

As a sales manager, you have the responsibility to keep your sales team up-to-date on the most effective selling skills. However, you are faced with the dilemma of spending valuable selling time on training, or keeping your team members in the field without interrupting their busy schedule. In the current business climate, time spent way from customers is difficult to swallow. A two or three day sales training workshop ties up an entire week, considering classroom and travel time. 

This newsletter discusses how to train sales professionals to be productive without wasting time and money.

. . . from Lew Kurtzman of GRA Solutions. Download this newsletter here.

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Questions that Sell
Ask Your Way to the Sale

from Lew Kurtzman and GRA Solutions

How often do salespeople jump right into a product presentation before asking questions? Sales people are usually well trained in the specifications and attributes of their respective products. But, if the product features don't match the buyer's criteria or preferences, they are hardly benefits.

This newsletter discusses how to fine tune questioning skills to customize your product presentation to address your customers needs . . . and close the sale.

. . . from Lew Kurtzman of GRA Solutions. Download this newsletter here.

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Train Business Professionals - Not Peddlers
Traditional Sales Training Doesn't Work and More

from Lew Kurtzman and GRA Solutions

What is the best way to train salespeople to be effective? Traditional sales training provides outdated approaches to selling success. Assumptions are made that certain techniques will somehow improve one's ability to close sales. Many of these techniques worked in the past but are no long effective and can cause delays and botched sales.

Learn the best approach to training sales people from Lew Kurtzman of GRA Solutions. Download this newsletter here.

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The Small Exhibitor Guide to Maximizing
Your Marketing Investment at Pittcon

If you are planning to exhibit at Pittcon 2010, this white paper will guide you through the many free marketing and PR opportunities that are available to every exhibitor.

While most large exhibitors have dedicated event staffs and marketing and public relations resources, smaller or first time exhibitors may not have the resources or may even be unaware of the many free marketing and PR opportunities that are available to all Pittcon exhibitors.

This white paper presents a step-by-step guide to maximizing your presence at Pittcon. It describes in detail all of the free marketing and public relations opportunities available as well as other fee-based marketing programs that should be considered.

Download this free white paper here.

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Boothology 101: Tradeshow Boothmanship

from Lew Kurtzman and GRA Solutions

Exhibitions and trade shows are meant to provide a venue where
products and services may be showcased to a group of potential
customers. Participation in trade shows is a major investment in time and
money. So what can be done to maximize the return on the investment?

Download this free white paper here.
 

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