Marketing Communications
Market Research
Program Planning
Budgeting
Writing
Collateral
Web Content
Advertising
Electronic Marketing
Direct Marketing
Lead Generation
Trade Show Messaging
Presentations

Public Relations
Program Planning
Targeted Media Lists
Backgrounders
Press Kits
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Press Releases
Articles
Case Studies
Media Outreach

Scientific Portfolio

Ricci Communications in conjunction with creative partners provided marketing communications support to launch an entrepreneurial scientific instrumentation company in its first commercial venture. 

Tactics included corporate identity, Web site, product data sheet and scientific article.
 

Integrated Direct Marketing Campaign

The marketing challenge was to differentiate physiology teaching solution from competitive offerings.  The solution involved defining the company's value add differentiation with complete packaged solutions.

Tactics included print advertisement
and direct mail campaign to targeted audience.

Corporate Repositioning

The marketing challenge was to reposition the company
to allow for future expansion into new product and application areas.  Ricci Communications executed new branding campaign with new corporate tag line and positioning statements.

Tactics included creating new trade show booth graphics to present new branding and expanded products and application areas
 

eCommerce Web Site

The marketing objective was to increase revenue to allow customers to more readily order replacement components and supplies.  Ricci Communications served as project coordinator or implementation of ecommerce Web site, including content and Web maintenance.

Tactics included new Web site design, enewsletter to customers, and HTML email to prospects.

Public Relations - Image Building

The public relations campaign was geared toward reinvigorating the image of a leading scientific conference and exhibition.  Ricci Communications wrote and received publication approval for third party, bi-lined articles to communicate key marketing messages regarding renewed vitality of  the meeting.

Tactics included press releases and Bi-line articles in
scientific magazines serving the target audience:

Laboratory Equipment Magazine
2007

American Laboratory Magazine
2007
2006
2005

LC-GC Magazine
The Peak, 2008
The Peak, 2007
The Peak, 2006
The Peak, 2005
 

Public Relations - Product Announcements

The PR objective was to maximize effectiveness of new product releases by integrating press releases to trade publications into the marketing mix.  Ricci Communications developed a target media list of publications and editorial contacts within target publications who accept new product announcements.

Tactics included email distribution of press release with links to images.
 

Ricci Communications  Harrisville, RI  (T) 401-354-2360 (F) 401-568-7236