Marketing Communications
Market Research
Program Planning
Budgeting
Writing
Collateral
Web Content
Advertising
Electronic Marketing
Direct Marketing
Lead Generation
Trade Show Messaging
Presentations

Public Relations
Program Planning
Targeted Media Lists
Backgrounders
Press Kits
Press Tours
Press Releases
Articles
Case Studies
Media Outreach

Technology Portfolio

Integrated Direct Marketing Campaign

The objective of this campaign was to generate qualified sales leads for replacing competitive software.  The marketing solution involved creating uncertainty with competitive offering and provide an attractive incentive to consider alternative solution.

Tactics included: direct mail, HTML email, and Webinar

Integrated Direct Marketing Campaign

The objective of this campaign was to attract prospects to request a live software demonstration.  The marketing solution utilized customer testimonials to demonstrate "real-world" business benefits and provide an easy mechanism to request a demonstration via the Web.

Tactics included direct mail, customer case studies, email, Web landing page, and Webinar.
 

Direct Marketing Campaign

The objective of this campaign was to leverage partner customer base to generate sales for client software.  The marketing solution demonstrated improved ROI and lower TCO when employing client software on partner hardware platform. 

Tactics included a direct mail package, including cover letter, benefits sheet, and brochure, delivered in overnight package with immediate follow-up by inside sales.
 

Electronic Marketing Campaign

The objective of this campaign was to generate qualified sales leads from the existing customer base for new product.  The marketing solution included an email campaign to targeted opt-in email list with self-qualifying registration-based ROI calculator available on the Web.

Tactics included HTML email with link to Web-based ROI Calculator. 

Public Relations - Customer Case Studies

The PR objective was to demonstrate proof of concept for new product using customer success stories and publishing testimonials in vertical trade journals.  Ricci Communications interviewed end users, wrote the case studies, and pitched stories to select publications for publication.

Healthcare case study and resulting article
Consulting case study and resulting article
Architecture case study and resulting article.
 

Public Relations - Media Outreach

The PR objective was to leverage editorial content in trade journals to build awareness for an relatively unknown software developer. Ricci Communications develop personal relationships with key editors and maintained consistent contact via telephone outreach, new product announcements and customer success stories.

Media outreach results in newsletter article and quote
Media follow-up results in article with quote 
 

Ricci Communications  Harrisville, RI  (T) 401-354-2360 (F) 401-568-7236